AdWords Responsive Ads
AdWords responsive ads can be very powerful, especially used in combination with Google Remarketing campaigns. It is generally believed Google created these in response to the growing number of mobile searches. (See article on Marketingland.com). These ads can conform to the host site dimensions and style. Any Google campaigns utilizing the Google Display Network. (Notable exceptions are Search with Display and Promoted GMAIL campaigns.) These ads can be truly game-changing in terms of lowering cost-per-conversions (including demand generation campaigns).
Responsive Ads are made up of 3 images (including a logo) and an 80 character description.
See these links for more information regarding creating responsive ads:
http://www.slideshare.net/JonKontoleon/clipboards/my-clips
http://www.wordstream.com/blog/ws/2016/07/27/responsive-display-ads
Responsive Ads are made up of 3 images (including a logo) and an 80 character description.
See these links for more information regarding creating responsive ads:
http://www.slideshare.net/JonKontoleon/clipboards/my-clips
http://www.wordstream.com/blog/ws/2016/07/27/responsive-display-ads