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The art of advertising to online business is just beginning to take hold. If you miss the train, it may run over you.

14 January 2009

Sales Can Provide Help for B2B PPC Campaigns

Most of my blog post involve speaking to B2B marketers about how best to use web tools like PPC search ads. But sales people have an important role to play in the process of not only closing deals but supplying marketing with great insights from prospects. So sales colleagues, if you want better incoming leads [...]

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11 January 2009

The One You Keep: Search

Being that I grew up in the advertising business, specifically television, I have always noted campaigns that I thought were particularly effective. New York Life Insurance had a clever branding message that stated, “New York Life, the company you keep.” They made the claim that if you are consolidating your insurance policies, you should hang [...]

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29 December 2008

Fishing for the Right B2B PPC Management Company?

I like to go deep sea fishing. Here in New England there are more than a few available ocean fairing charters. I spend many summer weekends in Newport Rhode Island, so I naturally go out from that area. My friends and I are very fortunate because we found, in my humble opinion, one of [...]

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