your competitors are receiving leads

Most of my blog post involve speaking to B2B marketers about how best to use web tools like PPC search ads. But sales people have an important role to play in the process of not only closing deals but supplying marketing with great insights from prospects. So sales colleagues, if you want better incoming leads [...]

Being that I grew up in the advertising business, specifically television, I have always noted campaigns that I thought were particularly effective. New York Life Insurance had a clever branding message that stated, “New York Life, the company you keep.” They made the claim that if you are consolidating your insurance policies, you should hang [...]

I like to go deep sea fishing. Here in New England there are more than a few available ocean fairing charters. I spend many summer weekends in Newport Rhode Island, so I naturally go out from that area. My friends and I are very fortunate because we found, in my humble opinion, one of [...]