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The art of advertising to online business is just beginning to take hold. If you miss the train, it may run over you.

11 January 2009

The One You Keep: Search

Being that I grew up in the advertising business, specifically television, I have always noted campaigns that I thought were particularly effective. New York Life Insurance had a clever branding message that stated, “New York Life, the company you keep.” They made the claim that if you are consolidating your insurance policies, you should hang [...]

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29 December 2008

Fishing for the Right B2B PPC Management Company?

I like to go deep sea fishing. Here in New England there are more than a few available ocean fairing charters. I spend many summer weekends in Newport Rhode Island, so I naturally go out from that area. My friends and I are very fortunate because we found, in my humble opinion, one of [...]

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