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The art of advertising to online business is just beginning to take hold. If you miss the train, it may run over you. Archives: January 2009

14 January 2009

Sales Can Provide Help for B2B PPC Campaigns

Most of my blog post involve speaking to B2B marketers about how best to use web tools like PPC search ads. But sales people have an important role to play in the process of not only closing deals but supplying marketing with great insights from prospects. So sales colleagues, if you want better incoming leads […]

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11 January 2009

The One You Keep: Search

Being that I grew up in the advertising business, specifically television, I have always noted campaigns that I thought were particularly effective. New York Life Insurance had a clever branding message that stated, “New York Life, the company you keep.” They made the claim that if you are consolidating your insurance policies, you should hang […]

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4 January 2009

Entering the era of the R-Word in 2009

It should come as no surprise that we have entered the era of the R- Word. The economic news continues to be sobering, the big three American car companies may become the big one, and all corporations are thinking about advertising in a world governed by the R. No, I am not talking about the […]

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