your competitors are receiving leads

Most of my blog post involve speaking to B2B marketers about how best to use web tools like PPC search ads. But sales people have an important role to play in the process of not only closing deals but supplying marketing with great insights from prospects. So sales colleagues, if you want better incoming leads [...]

Being that I grew up in the advertising business, specifically television, I have always noted campaigns that I thought were particularly effective. New York Life Insurance had a clever branding message that stated, “New York Life, the company you keep.” They made the claim that if you are consolidating your insurance policies, you should hang [...]

It should come as no surprise that we have entered the era of the R- Word. The economic news continues to be sobering, the big three American car companies may become the big one, and all corporations are thinking about advertising in a world governed by the R.
No, I am not talking about the recession.  [...]